Geometry launches innovation practice
Geometry UK has launched an innovation division that will specialise in creating "nontraditional" solutions for brands. The WPP shopper...
Geometry’s Head of Digital, Debbie Ellison Lectures @ Condé Nast Fashion College
The inspirational and highly influential Condé Nast College of Fashion & Design invited Geometry UK’s Head of Digital, Debbie Ellison, to...
“Purchase intent, and weight and frequency of purchase can be positively influenced by AR
There are many applications and use cases for augmented reality (AR) at all stages of the shopper journey but it is essential to take a...
Geometry Global UK Takes Branded Sensory Experiences to Most Contagious 2017
‘People want a world where brands no longer tell them about products, but invite them to ‘feel and live’ the service or product,’ Debbie...
Captivate: A New Perspective Amazon, the only future of shopping?
As Amazon continues to plough investment into its business, in the hope of increasingly penetrating shoppers’ lives, is there any...
Geometry Global announces partnership with Blippar
Blippar specialises in augmented reality (AR), computer vision and artificial intelligence (AI), and the new partnership will allow...
Debbie Ellison chats with Alice Weightman about role models and demanding more from ourselves
Debbie Ellison, Head of Digital at Geometry Global and winner of the Women of Tomorrow Awards 2016, chats with Alice Weightman on the...