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E-commerce is failing disabled people, say experts

  • Debbie Ellison
  • Sep 25, 2022
  • 1 min read

Updated: Dec 29, 2023

65% of consumers with a disability have abandoned a purchase due to poor accessibility. For our Evolution of E-commerce Deep Dive, accessibility experts from across the marketing industry tell us what needs to be done.


“There is nothing worse than wanting to buy from a brand you believe to have similar values around inclusivity and then when you click to buy, the customer experience doesn’t meet expectations.” - Debbie Ellison





 
 

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