Cannes Lions 2023: VMLY&R’s Debbie Ellison on the brave new world of Creative Commerce
Ever wondered what goes on behind the scenes of a judging panel at the 2023 Cannes Lions International Festival of Creativity? How intensely do judges ‘debate’ when making those key decisions, how do they stay impartial when judging competitor ads and what really makes a good Grand Prix winner?
Fresh from the jury room, Debbie Ellison, global chief digital officer at VMLY&R Commerce, offers up her insights from judging the brave new world of the Creative Commerce category, which encompasses everything from subconscious ordering to Gen Z banking on Twitch…
