Barbie Does Diversity: A Cultural Step-Change, Or Just A Brand Playing Catch-Up With Its Consumers?

"...Since the rebrand in 2015, gross sales of Mattel’s Barbie brand increased by over 0.5bn USD. Representation it seems isn’t just a nice to have – it’s also business imperative." - Debbie Ellison, Global Chief Digital Officer, VMLY&R

https://creative.salon/articles/features/this-barbie-is-inclusive