Amazon asked some advertisers to increase spend on Prime Day by at least 100%
Debbie Ellison, the chief digital officer at marketing agency Geometry U.K., said that one of its clients was asked to at least double...
Beauty and Wellness Briefing: The state and direction of the UK beauty market
Debbie Ellison, head of digital at Geometry, attributes the challenge that many of these U.K. pure players are facing to the Amazon...
Geometry’s Head of Digital, Debbie Ellison Lectures @ Condé Nast Fashion College
The inspirational and highly influential Condé Nast College of Fashion & Design invited Geometry UK’s Head of Digital, Debbie Ellison, to...
“Purchase intent, and weight and frequency of purchase can be positively influenced by AR
There are many applications and use cases for augmented reality (AR) at all stages of the shopper journey but it is essential to take a...
Captivate: A New Perspective Amazon, the only future of shopping?
As Amazon continues to plough investment into its business, in the hope of increasingly penetrating shoppers’ lives, is there any...